How to Find YouTube Influencers

Are you looking to expand your brand's reach on YouTube? One of the most effective ways to do so is by collaborating with YouTube influencers in your niche. But how do you find the right influencers for your brand? In this beginner's guide to discovering YouTube influencers, we'll show you how to identify and connect with influencers who can help take your brand to the next level.

Understanding Your Niche

Before you start searching for YouTube influencers, it's important to have a clear understanding of your niche. What topics does your brand cover? Who is your target audience? Once you have a solid understanding of your niche, you can start looking for influencers who align with your brand's values and messaging.

Using YouTube's Search Function

One of the easiest ways to find YouTube influencers is by using YouTube's search function. Simply type in keywords related to your niche and browse through the top results. Look for channels with a large following and engagement, as well as content that aligns with your brand's values.

Utilizing Influencer Marketing Platforms

Another way to find YouTube influencers is by utilizing influencer marketing platforms. These platforms connect brands with influencers in their niche, making it easy to find and collaborate with the right influencers for your brand. Some popular influencer marketing platforms include FameBit, Grapevine, and AspireIQ.

Leveraging Social Media

Social media is another great tool for finding YouTube influencers. Follow influencers in your niche on platforms like Instagram and Twitter, and engage with their content. This can help you build relationships with influencers and potentially lead to collaborations in the future.


Collaborating with YouTube influencers can be a powerful way to expand your brand's reach and connect with new audiences. By understanding your niche, utilizing YouTube's search function, utilizing influencer marketing platforms, and leveraging social media, you can find the right influencers for your brand and take your YouTube presence to the next level.

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